In 2022, social media changed.
Almost like obeying a direct order, they all moved from being social to being interest-based.
The rise of TikTok was the wake-up call. Now, no platform distributes your posts based on follower count anymore. If your post doesn’t resonate, it gets dropped.
This is why you have seen brands start to embrace community branding. And many are creating newsletters.
However, this doesn’t mean that social media is done for. The only difference now is that you have to pay attention to how you create content.
Your content creation and positioning have to be stellar.
I have been focused on LinkedIn from the start of 2025. These are 5 secret tips that have helped me more than double my follower count (as social proof) and gain over 1 million impressions:
1. Helpful Listicle Content
My listicles have been performing very well. Most people think listicles are only for articles. Nope.
They work for social media too. But they must be really helpful. There is no point if the listicle is…