Thu. Feb 12th, 2026

10 Financial Tools Startup Founders Use to Scale Smarter in 2026

Stratifi


Running a startup isn’t just about having a great idea. It’s about managing cash flow, making informed decisions, and staying compliant while still trying to grow.

Founders in 2026 have to handle more than just growth. There’s budgeting, cash flow, payroll, taxes taxes, and compliance. Ignore any one of these, and small issues can quickly turn into expensive problems.

The right financial tools won’t eliminate the work, but they can bring clarity and structure to it. Some tools help track spending and monitor cash flow. Others provide insight into risk, performance, and long-term sustainability. When used intentionally, they allow you to spend more time building the business instead of chasing numbers or second-guessing decisions.

With this in mind, let’s take a closer look at some of the most efficient financial tools entrepreneurs and finance teams can use to scale smarter and operate with greater confidence.


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/* Add your own Mailchimp form style overrides in your site stylesheet or in this style block.
We recommend moving this block and the preceding CSS link to the HEAD of your HTML file. */

Sign Up for The Start Newsletter

* indicates required

(function($) {window.fnames = new Array(); window.ftypes = new Array();fnames[0]=’EMAIL’;ftypes[0]=’email’;fnames[1]=’FNAME’;ftypes[1]=’text’;fnames[2]=’LNAME’;ftypes[2]=’text’;fnames[3]=’ADDRESS’;ftypes[3]=’address’;fnames[4]=’PHONE’;ftypes[4]=’phone’;fnames[5]=’MMERGE5′;ftypes[5]=’text’;}(jQuery));var $mcj = jQuery.noConflict(true);
// SMS Phone Multi-Country Functionality
if(!window.MC) {
window.MC = {};
}
window.MC.smsPhoneData = {
defaultCountryCode: ‘US’,
programs: [],
smsProgramDataCountryNames: []
};

function getCountryUnicodeFlag(countryCode) {
return countryCode.toUpperCase().replace(/./g, (char) => String.fromCodePoint(char.charCodeAt(0) + 127397))
};

// HTML sanitization function to prevent XSS
function sanitizeHtml(str) {
if (typeof str !== ‘string’) return ”;
return str
.replace(/&/g, ‘&’)
.replace(//g, ‘>’)
.replace(/”/g, ‘"’)
.replace(/’/g, ‘'’)
.replace(/\//g, ‘/’);
}

// URL sanitization function to prevent javascript: and data: URLs
function sanitizeUrl(url) {
if (typeof url !== ‘string’) return ”;
const trimmedUrl = url.trim().toLowerCase();
if (trimmedUrl.startsWith(‘javascript:’) || trimmedUrl.startsWith(‘data:’) || trimmedUrl.startsWith(‘vbscript:’)) {
return ‘#’;
}
return url;
}

const getBrowserLanguage = () => {
if (!window?.navigator?.language?.split(‘-‘)[1]) {
return window?.navigator?.language?.toUpperCase();
}
return window?.navigator?.language?.split(‘-‘)[1];
};

function getDefaultCountryProgram(defaultCountryCode, smsProgramData) {
if (!smsProgramData || smsProgramData.length === 0) {
return null;
}

const browserLanguage = getBrowserLanguage();

if (browserLanguage) {
const foundProgram = smsProgramData.find(
(program) => program?.countryCode === browserLanguage,
);
if (foundProgram) {
return foundProgram;
}
}

if (defaultCountryCode) {
const foundProgram = smsProgramData.find(
(program) => program?.countryCode === defaultCountryCode,
);
if (foundProgram) {
return foundProgram;
}
}

return smsProgramData[0];
}

function updateSmsLegalText(countryCode, fieldName) {
if (!countryCode || !fieldName) {
return;
}

const programs = window?.MC?.smsPhoneData?.programs;
if (!programs || !Array.isArray(programs)) {
return;
}

const program = programs.find(program => program?.countryCode === countryCode);
if (!program || !program.requiredTemplate) {
return;
}

const legalTextElement = document.querySelector(‘#legal-text-‘ + fieldName);
if (!legalTextElement) {
return;
}

// Remove HTML tags and clean up the text
const divRegex = new RegExp(‘]*>’, ‘gi’);
const fullAnchorRegex = new RegExp(‘<a.*?', 'g');
const anchorRegex = new RegExp('(.*?)‘);

const template = program.requiredTemplate.replace(divRegex, ”);

legalTextElement.textContent=””;
const parts = template.split(/(.*?)/g);
parts.forEach(function(part) {
if (!part) {
return;
}
const anchorMatch = part.match(/
(.*?)/);
if (anchorMatch) {
const linkElement = document.createElement(‘a’);
linkElement.href = sanitizeUrl(anchorMatch[1]);
linkElement.target = sanitizeHtml(anchorMatch[2]);
linkElement.textContent = sanitizeHtml(anchorMatch[3]);
legalTextElement.appendChild(linkElement);
} else {
legalTextElement.appendChild(document.createTextNode(part));
}
});

}

function generateDropdownOptions(smsProgramData) {
if (!smsProgramData || smsProgramData.length === 0) {
return ”;
}

return smsProgramData.map(program => {
const flag = getCountryUnicodeFlag(program.countryCode);
const countryName = getCountryName(program.countryCode);
const callingCode = program.countryCallingCode || ”;
// Sanitize all values to prevent XSS
const sanitizedCountryCode = sanitizeHtml(program.countryCode || ”);
const sanitizedCountryName = sanitizeHtml(countryName || ”);
const sanitizedCallingCode = sanitizeHtml(callingCode || ”);
return ” + sanitizedCountryName + ‘ ‘ + sanitizedCallingCode + ”;
}).join(”);
}

function getCountryName(countryCode) {
if (window.MC?.smsPhoneData?.smsProgramDataCountryNames && Array.isArray(window.MC.smsPhoneData.smsProgramDataCountryNames)) {
for (let i = 0; i < window.MC.smsPhoneData.smsProgramDataCountryNames.length; i++) {
if (window.MC.smsPhoneData.smsProgramDataCountryNames[i].code === countryCode) {
return window.MC.smsPhoneData.smsProgramDataCountryNames[i].name;
}
}
}
return countryCode;
}

function getDefaultPlaceholder(countryCode) {
if (!countryCode || typeof countryCode !== 'string') {
return '+1 000 000 0000'; // Default US placeholder
}

var mockPlaceholders = [
{
countryCode: 'US',
placeholder: '+1 000 000 0000',
helpText: 'Include the US country code +1 before the phone number',
},
{
countryCode: 'GB',
placeholder: '+44 0000 000000',
helpText: 'Include the GB country code +44 before the phone number',
},
{
countryCode: 'CA',
placeholder: '+1 000 000 0000',
helpText: 'Include the CA country code +1 before the phone number',
},
{
countryCode: 'AU',
placeholder: '+61 000 000 000',
helpText: 'Include the AU country code +61 before the phone number',
},
{
countryCode: 'DE',
placeholder: '+49 000 0000000',
helpText: 'Fügen Sie vor der Telefonnummer die DE-Ländervorwahl +49 ein',
},
{
countryCode: 'FR',
placeholder: '+33 0 00 00 00 00',
helpText: 'Incluez le code pays FR +33 avant le numéro de téléphone',
},
{
countryCode: 'ES',
placeholder: '+34 000 000 000',
helpText: 'Incluya el código de país ES +34 antes del número de teléfono',
},
{
countryCode: 'NL',
placeholder: '+31 0 00000000',
helpText: 'Voeg de NL-landcode +31 toe vóór het telefoonnummer',
},
{
countryCode: 'BE',
placeholder: '+32 000 00 00 00',
helpText: 'Incluez le code pays BE +32 avant le numéro de téléphone',
},
{
countryCode: 'CH',
placeholder: '+41 00 000 00 00',
helpText: 'Fügen Sie vor der Telefonnummer die CH-Ländervorwahl +41 ein',
},
{
countryCode: 'AT',
placeholder: '+43 000 000 0000',
helpText: 'Fügen Sie vor der Telefonnummer die AT-Ländervorwahl +43 ein',
},
{
countryCode: 'IE',
placeholder: '+353 00 000 0000',
helpText: 'Include the IE country code +353 before the phone number',
},
{
countryCode: 'IT',
placeholder: '+39 000 000 0000',
helpText: 'Includere il prefisso internazionale IT +39 prima del numero di telefono',
},
];

const selectedPlaceholder = mockPlaceholders.find(function(item) {
return item && item.countryCode === countryCode;
});

return selectedPlaceholder ? selectedPlaceholder.placeholder : mockPlaceholders[0].placeholder;
}

function updatePlaceholder(countryCode, fieldName) {
if (!countryCode || !fieldName) {
return;
}

const phoneInput = document.querySelector('#mce-' + fieldName);
if (!phoneInput) {
return;
}

const placeholder = getDefaultPlaceholder(countryCode);
if (placeholder) {
phoneInput.placeholder = placeholder;
}
}

function updateCountryCodeInstruction(countryCode, fieldName) {
updatePlaceholder(countryCode, fieldName);

}

function getDefaultHelpText(countryCode) {
var mockPlaceholders = [
{
countryCode: 'US',
placeholder: '+1 000 000 0000',
helpText: 'Include the US country code +1 before the phone number',
},
{
countryCode: 'GB',
placeholder: '+44 0000 000000',
helpText: 'Include the GB country code +44 before the phone number',
},
{
countryCode: 'CA',
placeholder: '+1 000 000 0000',
helpText: 'Include the CA country code +1 before the phone number',
},
{
countryCode: 'AU',
placeholder: '+61 000 000 000',
helpText: 'Include the AU country code +61 before the phone number',
},
{
countryCode: 'DE',
placeholder: '+49 000 0000000',
helpText: 'Fügen Sie vor der Telefonnummer die DE-Ländervorwahl +49 ein',
},
{
countryCode: 'FR',
placeholder: '+33 0 00 00 00 00',
helpText: 'Incluez le code pays FR +33 avant le numéro de téléphone',
},
{
countryCode: 'ES',
placeholder: '+34 000 000 000',
helpText: 'Incluya el código de país ES +34 antes del número de teléfono',
},
{
countryCode: 'NL',
placeholder: '+31 0 00000000',
helpText: 'Voeg de NL-landcode +31 toe vóór het telefoonnummer',
},
{
countryCode: 'BE',
placeholder: '+32 000 00 00 00',
helpText: 'Incluez le code pays BE +32 avant le numéro de téléphone',
},
{
countryCode: 'CH',
placeholder: '+41 00 000 00 00',
helpText: 'Fügen Sie vor der Telefonnummer die CH-Ländervorwahl +41 ein',
},
{
countryCode: 'AT',
placeholder: '+43 000 000 0000',
helpText: 'Fügen Sie vor der Telefonnummer die AT-Ländervorwahl +43 ein',
},
{
countryCode: 'IE',
placeholder: '+353 00 000 0000',
helpText: 'Include the IE country code +353 before the phone number',
},
{
countryCode: 'IT',
placeholder: '+39 000 000 0000',
helpText: 'Includere il prefisso internazionale IT +39 prima del numero di telefono',
},
];

if (!countryCode || typeof countryCode !== 'string') {
return mockPlaceholders[0].helpText;
}

const selectedHelpText = mockPlaceholders.find(function(item) {
return item && item.countryCode === countryCode;
});

return selectedHelpText ? selectedHelpText.helpText : mockPlaceholders[0].helpText;
}

function setDefaultHelpText(countryCode) {
const helpTextSpan = document.querySelector('#help-text');
if (!helpTextSpan) {
return;
}

}

function updateHelpTextCountryCode(countryCode, fieldName) {
if (!countryCode || !fieldName) {
return;
}

setDefaultHelpText(countryCode);
}

function initializeSmsPhoneDropdown(fieldName) {
if (!fieldName || typeof fieldName !== 'string') {
return;
}

const dropdown = document.querySelector('#country-select-' + fieldName);
const displayFlag = document.querySelector('#flag-display-' + fieldName);

if (!dropdown || !displayFlag) {
return;
}

const smsPhoneData = window.MC?.smsPhoneData;
if (smsPhoneData && smsPhoneData.programs && Array.isArray(smsPhoneData.programs)) {
dropdown.innerHTML = generateDropdownOptions(smsPhoneData.programs);
}

const defaultProgram = getDefaultCountryProgram(smsPhoneData?.defaultCountryCode, smsPhoneData?.programs);
if (defaultProgram && defaultProgram.countryCode) {
dropdown.value = defaultProgram.countryCode;

const flagSpan = displayFlag?.querySelector('#flag-emoji-' + fieldName);
if (flagSpan) {
flagSpan.textContent = getCountryUnicodeFlag(defaultProgram.countryCode);
flagSpan.setAttribute('aria-label', sanitizeHtml(defaultProgram.countryCode) + ' flag');
}

updateSmsLegalText(defaultProgram.countryCode, fieldName);
updatePlaceholder(defaultProgram.countryCode, fieldName);
updateCountryCodeInstruction(defaultProgram.countryCode, fieldName);
}

var smsNotRequiredRemoveCountryCodeEnabled = true;
var smsField = Object.values({"EMAIL":{"name":"EMAIL","label":"Email Address","helper_text":"","type":"email","required":true,"audience_field_name":"Email Address","merge_id":0,"help_text_enabled":false,"enabled":true,"order":"0","field_type":"merge"},"FNAME":{"name":"FNAME","label":"First Name","helper_text":"","type":"text","required":false,"audience_field_name":"First Name","enabled":false,"order":null,"field_type":"merge","merge_id":1},"LNAME":{"name":"LNAME","label":"Last Name","helper_text":"","type":"text","required":false,"audience_field_name":"Last Name","enabled":false,"order":null,"field_type":"merge","merge_id":2},"ADDRESS":{"name":"ADDRESS","label":"Address","helper_text":"","type":"address","required":false,"audience_field_name":"Address","enabled":false,"order":null,"field_type":"merge","merge_id":3,"countries":{"2":"Albania","3":"Algeria","4":"Andorra","5":"Angola","6":"Argentina","7":"Armenia","8":"Australia","9":"Austria","10":"Azerbaijan","11":"Bahamas","12":"Bahrain","13":"Bangladesh","14":"Barbados","15":"Belarus","16":"Belgium","17":"Belize","18":"Benin","19":"Bermuda","20":"Bhutan","21":"Bolivia","22":"Bosnia and Herzegovina","23":"Botswana","24":"Brazil","25":"Bulgaria","26":"Burkina Faso","27":"Burundi","28":"Cambodia","29":"Cameroon","30":"Canada","31":"Cape Verde","32":"Cayman Islands","33":"Central African Republic","34":"Chad","35":"Chile","36":"China","37":"Colombia","38":"Congo","40":"Croatia","41":"Cyprus","42":"Czech Republic","43":"Denmark","44":"Djibouti","45":"Ecuador","46":"Egypt","47":"El Salvador","48":"Equatorial Guinea","49":"Eritrea","50":"Estonia","51":"Ethiopia","52":"Fiji","53":"Finland","54":"France","56":"Gabon","57":"Gambia","58":"Georgia","59":"Germany","60":"Ghana","61":"Greece","62":"Guam","63":"Guinea","64":"Guinea-Bissau","65":"Guyana","66":"Honduras","67":"Hong Kong","68":"Hungary","69":"Iceland","70":"India","71":"Indonesia","74":"Ireland","75":"Israel","76":"Italy","78":"Japan","79":"Jordan","80":"Kazakhstan","81":"Kenya","82":"Kuwait","83":"Kyrgyzstan","84":"Lao People's Democratic Republic","85":"Latvia","86":"Lebanon","87":"Lesotho","88":"Liberia","90":"Liechtenstein","91":"Lithuania","92":"Luxembourg","93":"Macedonia","94":"Madagascar","95":"Malawi","96":"Malaysia","97":"Maldives","98":"Mali","99":"Malta","100":"Mauritania","101":"Mexico","102":"Moldova","103":"Monaco","104":"Mongolia","105":"Morocco","106":"Mozambique","107":"Namibia","108":"Nepal","109":"Netherlands","110":"Netherlands Antilles","111":"New Zealand","112":"Nicaragua","113":"Niger","114":"Nigeria","116":"Norway","117":"Oman","118":"Pakistan","119":"Panama","120":"Paraguay","121":"Peru","122":"Philippines","123":"Poland","124":"Portugal","126":"Qatar","127":"Reunion","128":"Romania","129":"Russia","130":"Rwanda","132":"Samoa (Independent)","133":"Saudi Arabia","134":"Senegal","135":"Seychelles","136":"Sierra Leone","137":"Singapore","138":"Slovakia","139":"Slovenia","140":"Somalia","141":"South Africa","142":"South Korea","143":"Spain","144":"Sri Lanka","146":"Suriname","147":"Swaziland","148":"Sweden","149":"Switzerland","152":"Taiwan","153":"Tanzania","154":"Thailand","155":"Togo","156":"Tunisia","157":"Turkiye","158":"Turkmenistan","159":"Uganda","161":"Ukraine","162":"United Arab Emirates","163":"Uruguay","164":"USA","165":"Uzbekistan","166":"Vatican City State (Holy See)","167":"Venezuela","168":"Vietnam","169":"Virgin Islands (British)","170":"Yemen","173":"Zambia","174":"Zimbabwe","175":"Antigua And Barbuda","176":"Anguilla","178":"American Samoa","179":"Aruba","180":"Brunei Darussalam","181":"Bouvet Island","183":"Cook Islands","185":"Christmas Island","187":"Dominican Republic","188":"Western Sahara","189":"Falkland Islands","191":"Faroe Islands","192":"Grenada","193":"French Guiana","194":"Gibraltar","195":"Greenland","196":"Guadeloupe","198":"Guatemala","200":"Haiti","202":"Jamaica","203":"Kiribati","204":"Comoros","205":"Saint Kitts and Nevis","206":"Saint Lucia","207":"Marshall Islands","208":"Macau","210":"Martinique","212":"Mauritius","213":"New Caledonia","214":"Norfolk Island","215":"Nauru","217":"Niue","219":"Papua New Guinea","221":"Pitcairn","222":"Palau","223":"Solomon Islands","225":"Svalbard and Jan Mayen Islands","227":"San Marino","232":"Tonga","233":"Timor-Leste","234":"Trinidad and Tobago","235":"Tuvalu","237":"Saint Vincent and the Grenadines","238":"Virgin Islands (U.S.)","239":"Vanuatu","241":"Mayotte","242":"Myanmar","255":"Sao Tome and Principe","257":"South Georgia and the South Sandwich Islands","260":"Tajikistan","262":"United Kingdom","268":"Costa Rica","270":"Guernsey","272":"North Korea","274":"Afghanistan","275":"Cote D'Ivoire","276":"Cuba","277":"French Polynesia","278":"Iran","279":"Iraq","281":"Libya","282":"Palestine","285":"Syria","286":"Aaland Islands","287":"Turks & Caicos Islands","288":"Jersey (Channel Islands)","289":"Dominica","290":"Montenegro","293":"Sudan","294":"Montserrat","298":"Curacao","302":"Sint Maarten","311":"South Sudan","315":"Republic of Kosovo","318":"Congo, Democratic Republic of the","323":"Isle of Man","324":"Saint Martin","325":"Bonaire, Saint Eustatius and Saba","326":"Serbia"},"defaultcountry":164},"PHONE":{"name":"PHONE","label":"Phone Number","helper_text":"","type":"phone","required":false,"audience_field_name":"Phone Number","phoneformat":"","enabled":false,"order":null,"field_type":"merge","merge_id":4},"MMERGE5":{"name":"MMERGE5","label":"Contributor Pitch","helper_text":"","type":"text","required":false,"audience_field_name":"Contributor Pitch","enabled":false,"order":null,"field_type":"merge","merge_id":5}}).find(function(f) { return f.name === fieldName && f.type === 'smsphone'; });
var isRequired = smsField ? smsField.required : false;
var shouldAppendCountryCode = smsNotRequiredRemoveCountryCodeEnabled ? isRequired : true;

var phoneInput = document.querySelector('#mce-' + fieldName);
if (phoneInput && defaultProgram.countryCallingCode && shouldAppendCountryCode) {
phoneInput.value = defaultProgram.countryCallingCode;
}

displayFlag?.addEventListener('click', function(e) {
dropdown.focus();
});

dropdown?.addEventListener('change', function() {
const selectedCountry = this.value;

if (!selectedCountry || typeof selectedCountry !== 'string') {
return;
}

const flagSpan = displayFlag?.querySelector('#flag-emoji-' + fieldName);
if (flagSpan) {
flagSpan.textContent = getCountryUnicodeFlag(selectedCountry);
flagSpan.setAttribute('aria-label', sanitizeHtml(selectedCountry) + ' flag');
}

const selectedProgram = window.MC?.smsPhoneData?.programs.find(function(program) {
return program && program.countryCode === selectedCountry;
});

var smsNotRequiredRemoveCountryCodeEnabled = true;
var smsField = Object.values({"EMAIL":{"name":"EMAIL","label":"Email Address","helper_text":"","type":"email","required":true,"audience_field_name":"Email Address","merge_id":0,"help_text_enabled":false,"enabled":true,"order":"0","field_type":"merge"},"FNAME":{"name":"FNAME","label":"First Name","helper_text":"","type":"text","required":false,"audience_field_name":"First Name","enabled":false,"order":null,"field_type":"merge","merge_id":1},"LNAME":{"name":"LNAME","label":"Last Name","helper_text":"","type":"text","required":false,"audience_field_name":"Last Name","enabled":false,"order":null,"field_type":"merge","merge_id":2},"ADDRESS":{"name":"ADDRESS","label":"Address","helper_text":"","type":"address","required":false,"audience_field_name":"Address","enabled":false,"order":null,"field_type":"merge","merge_id":3,"countries":{"2":"Albania","3":"Algeria","4":"Andorra","5":"Angola","6":"Argentina","7":"Armenia","8":"Australia","9":"Austria","10":"Azerbaijan","11":"Bahamas","12":"Bahrain","13":"Bangladesh","14":"Barbados","15":"Belarus","16":"Belgium","17":"Belize","18":"Benin","19":"Bermuda","20":"Bhutan","21":"Bolivia","22":"Bosnia and Herzegovina","23":"Botswana","24":"Brazil","25":"Bulgaria","26":"Burkina Faso","27":"Burundi","28":"Cambodia","29":"Cameroon","30":"Canada","31":"Cape Verde","32":"Cayman Islands","33":"Central African Republic","34":"Chad","35":"Chile","36":"China","37":"Colombia","38":"Congo","40":"Croatia","41":"Cyprus","42":"Czech Republic","43":"Denmark","44":"Djibouti","45":"Ecuador","46":"Egypt","47":"El Salvador","48":"Equatorial Guinea","49":"Eritrea","50":"Estonia","51":"Ethiopia","52":"Fiji","53":"Finland","54":"France","56":"Gabon","57":"Gambia","58":"Georgia","59":"Germany","60":"Ghana","61":"Greece","62":"Guam","63":"Guinea","64":"Guinea-Bissau","65":"Guyana","66":"Honduras","67":"Hong Kong","68":"Hungary","69":"Iceland","70":"India","71":"Indonesia","74":"Ireland","75":"Israel","76":"Italy","78":"Japan","79":"Jordan","80":"Kazakhstan","81":"Kenya","82":"Kuwait","83":"Kyrgyzstan","84":"Lao People's Democratic Republic","85":"Latvia","86":"Lebanon","87":"Lesotho","88":"Liberia","90":"Liechtenstein","91":"Lithuania","92":"Luxembourg","93":"Macedonia","94":"Madagascar","95":"Malawi","96":"Malaysia","97":"Maldives","98":"Mali","99":"Malta","100":"Mauritania","101":"Mexico","102":"Moldova","103":"Monaco","104":"Mongolia","105":"Morocco","106":"Mozambique","107":"Namibia","108":"Nepal","109":"Netherlands","110":"Netherlands Antilles","111":"New Zealand","112":"Nicaragua","113":"Niger","114":"Nigeria","116":"Norway","117":"Oman","118":"Pakistan","119":"Panama","120":"Paraguay","121":"Peru","122":"Philippines","123":"Poland","124":"Portugal","126":"Qatar","127":"Reunion","128":"Romania","129":"Russia","130":"Rwanda","132":"Samoa (Independent)","133":"Saudi Arabia","134":"Senegal","135":"Seychelles","136":"Sierra Leone","137":"Singapore","138":"Slovakia","139":"Slovenia","140":"Somalia","141":"South Africa","142":"South Korea","143":"Spain","144":"Sri Lanka","146":"Suriname","147":"Swaziland","148":"Sweden","149":"Switzerland","152":"Taiwan","153":"Tanzania","154":"Thailand","155":"Togo","156":"Tunisia","157":"Turkiye","158":"Turkmenistan","159":"Uganda","161":"Ukraine","162":"United Arab Emirates","163":"Uruguay","164":"USA","165":"Uzbekistan","166":"Vatican City State (Holy See)","167":"Venezuela","168":"Vietnam","169":"Virgin Islands (British)","170":"Yemen","173":"Zambia","174":"Zimbabwe","175":"Antigua And Barbuda","176":"Anguilla","178":"American Samoa","179":"Aruba","180":"Brunei Darussalam","181":"Bouvet Island","183":"Cook Islands","185":"Christmas Island","187":"Dominican Republic","188":"Western Sahara","189":"Falkland Islands","191":"Faroe Islands","192":"Grenada","193":"French Guiana","194":"Gibraltar","195":"Greenland","196":"Guadeloupe","198":"Guatemala","200":"Haiti","202":"Jamaica","203":"Kiribati","204":"Comoros","205":"Saint Kitts and Nevis","206":"Saint Lucia","207":"Marshall Islands","208":"Macau","210":"Martinique","212":"Mauritius","213":"New Caledonia","214":"Norfolk Island","215":"Nauru","217":"Niue","219":"Papua New Guinea","221":"Pitcairn","222":"Palau","223":"Solomon Islands","225":"Svalbard and Jan Mayen Islands","227":"San Marino","232":"Tonga","233":"Timor-Leste","234":"Trinidad and Tobago","235":"Tuvalu","237":"Saint Vincent and the Grenadines","238":"Virgin Islands (U.S.)","239":"Vanuatu","241":"Mayotte","242":"Myanmar","255":"Sao Tome and Principe","257":"South Georgia and the South Sandwich Islands","260":"Tajikistan","262":"United Kingdom","268":"Costa Rica","270":"Guernsey","272":"North Korea","274":"Afghanistan","275":"Cote D'Ivoire","276":"Cuba","277":"French Polynesia","278":"Iran","279":"Iraq","281":"Libya","282":"Palestine","285":"Syria","286":"Aaland Islands","287":"Turks & Caicos Islands","288":"Jersey (Channel Islands)","289":"Dominica","290":"Montenegro","293":"Sudan","294":"Montserrat","298":"Curacao","302":"Sint Maarten","311":"South Sudan","315":"Republic of Kosovo","318":"Congo, Democratic Republic of the","323":"Isle of Man","324":"Saint Martin","325":"Bonaire, Saint Eustatius and Saba","326":"Serbia"},"defaultcountry":164},"PHONE":{"name":"PHONE","label":"Phone Number","helper_text":"","type":"phone","required":false,"audience_field_name":"Phone Number","phoneformat":"","enabled":false,"order":null,"field_type":"merge","merge_id":4},"MMERGE5":{"name":"MMERGE5","label":"Contributor Pitch","helper_text":"","type":"text","required":false,"audience_field_name":"Contributor Pitch","enabled":false,"order":null,"field_type":"merge","merge_id":5}}).find(function(f) { return f.name === fieldName && f.type === 'smsphone'; });
var isRequired = smsField ? smsField.required : false;
var shouldAppendCountryCode = smsNotRequiredRemoveCountryCodeEnabled ? isRequired : true;

var phoneInput = document.querySelector('#mce-' + fieldName);
if (phoneInput && selectedProgram.countryCallingCode && shouldAppendCountryCode) {
phoneInput.value = selectedProgram.countryCallingCode;
}

updateSmsLegalText(selectedCountry, fieldName);
updatePlaceholder(selectedCountry, fieldName);
updateCountryCodeInstruction(selectedCountry, fieldName);
});
}

document.addEventListener('DOMContentLoaded', function() {
const smsPhoneFields = document.querySelectorAll('[id^="country-select-"]');

smsPhoneFields.forEach(function(dropdown) {
const fieldName = dropdown?.id.replace('country-select-', '');
initializeSmsPhoneDropdown(fieldName);
});
});


10 Financial Tools to Consider

1.  StratiFi

Stratifi

StratiFi is a financial risk and portfolio analysis platform built mainly for advisors and investment teams. It brings risk-scoring, portfolio insights, compliance-tracking, and proposal-generation under one umbrella. It’s designed to reduce the number of disconnected tools teams juggle and replace manual work with data‑driven views.

Pros

  • Strong risk analysis with factor‑based scoring that goes beyond simple volatility measures.
  • Generates proposals and documentation faster than manual methods.
  • Helps teams keep compliance work organized.

Cons

  • Built for financial advisors rather than general startup cash flow management, so some features might feel niche.
  • Annual pricing may feel steep for startups on tight budgets.

Pricing

  • Essential: $5,995 per year
  • Premium: $16,995 per year
  • Platinum: $39,995 per year
  • All plans include unlimited users and tiered account capacity.

2. LivePlan

Live Plan

LivePlan is a business planning and financial forecasting platform that helps founders build business plans and create financial models without struggling with spreadsheets. It asks a few guided questions and then uses your numbers to project profit, cash flow, and funding needs.

Pros

  • Makes investor‑ready forecasts and financial statements without deep finance skills.
  • Syncs with real accounting data from QuickBooks or Xero, so forecasts update automatically.
  • Step‑by‑step guidance helps you fill gaps in your plan.

Cons

  • Not a substitute for comprehensive accounting software.
  • Deeper analysis features require a higher‑tier plan.

Pricing

LivePlan’s plans vary, typically starting around $20 per month for basic forecasting and business planning features.

3. Xero

Xero

Xero is cloud‑based accounting software that founders use to handle core bookkeeping tasks without wrestling spreadsheets. You can track income and expenses, reconcile bank accounts, create invoices, pay bills, and get a snapshot of your finances from anywhere with internet access. Xero also connects with many apps, helping you build a financial stack that fits how your startup works.

Pros

  • Real‑time financial data and dashboard views keep you in the loop.
  • Supports unlimited users on many plans, which helps teams collaborate.
  • Easy to scale with add‑ons like payroll, projects, and analytics.

Cons

  • Some advanced features can take time to learn.
  • You’ll likely need an accountant for complex tasks.

Pricing

Plans typically start around $5.80 per month for basic accounting and go up for more advanced features. 

4. Fathom

Fathom

Fathom is a financial reporting and analytics tool that sits on top of accounting data. It gives founders and finance leads dashboards, KPIs, and forward‑looking insights that are harder to get from basic accounting alone. It integrates with QuickBooks and Xero.

Pros

  • Adds three‑way cash flow forecasting and profitability insights.
  • Consolidates data from multiple accounts or entities.
  • Unlimited users so teams can collaborate.

Cons

  • Pricing grows with the number of companies you connect.
  • Doesn’t replace core accounting on its own.

Pricing

Not fixed and depends on connected companies.

5. Float

Float

Float is cash flow forecasting software that connects with your accounting system to turn raw numbers into visual forecasts and scenarios. It’s useful when you want a clear sense of runway, spending paths, and future cash flow without grappling with spreadsheets.

Pros

  • Syncs with tools like QuickBooks and Xero, so forecasts update with real financials.
  • Scenario planning helps you compare potential outcomes.
  • Multiple views (weekly, monthly) make cash health easier to read.

Cons

  • Standalone forecasting may feel narrow if you also need budgeting and accounting.
  • Pricing can add up for larger teams or advanced scenarios.

Pricing

Not fixed and based on the business’s current annual revenue.



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6. Carta

Carta

Carta manages equity, cap tables, and ownership for startups. Founders use it to track shares, options, and fundraising rounds in one place. It helps teams stay organized when investors and employees are involved.

Pros

  • Keeps equity records accurate and easy to share.
  • Supports fundraising and investor reporting.
  • Makes employee stock options easier to manage.

Cons

  • Focused mainly on equity; doesn’t handle daily accounting.
  • Can be pricey for very early-stage startups.

Pricing

  • Plans start with a free cap table for small companies.
  • Paid plans vary based on equity events and the number of stakeholders.

7.  Zoho Books

Zoho Books

Zoho Books is online accounting software for small businesses and startups. It helps founders track income and expenses, manage invoices, reconcile bank accounts, and generate basic financial reports. It also integrates with payments, inventory, and other Zoho apps, letting teams handle multiple finance tasks in one place.

Pros

  • Supports multi-currency transactions, useful for startups with international clients.
  • Automates recurring invoices and payment reminders.
  • Integrates with other Zoho products and popular apps like Stripe and PayPal.

Cons

  • Limited advanced reporting compared to tools like Fathom or StratiFi.
  • Payroll and HR features are not included; separate Zoho products are needed.

Pricing

Paid plans start at $15 per month, with higher tiers offering more automation, users, and advanced features.

8. Expensify

Expensify

Expensify makes expense tracking and reimbursement simple. Founders and teams use it to capture receipts, categorize spending, and generate reports for accounting.

Pros

  • Fast expense capture via mobile app.
  • Integrates with accounting systems.
  • Reduces manual entry and errors.

Cons

  • Standalone expense app; doesn’t replace full accounting.
  • Some advanced features require a higher-tier plan.

Pricing

Individual plans start free; corporate plans typically start at $5 per user per month.

9. Pulse

Pulse

Pulse is a cash flow management tool that helps founders see real-time balances, projected expenses, and upcoming bills. It’s designed to give a quick snapshot of runway and liquidity.

Pros

  • Real-time cash visibility.
  • Simple interface focused on startup needs.
  • Alerts and reporting for upcoming bills.

Cons

  • Focused purely on cash; doesn’t handle full accounting or payroll.
  • Smaller ecosystem of integrations compared to QuickBooks or Xero.

Pricing

Starts at around $29 per month and scales with team size.

10. Wave
Wave

Wave is a free accounting and invoicing platform for small startups. Founders use it for bookkeeping, invoicing, and basic reporting without a monthly subscription.

Pros

  • Free for core accounting and invoicing.
  • Easy to set up and use.
  • Handles multiple businesses in one account.

Cons

  • Limited features for scaling teams or complex financial planning.
  • Customer support can be slow for free users.

Pricing

  • Core accounting and invoicing are free.
  • Paid plan costs $19 per month.

Conclusion

The above-mentioned tools won’t run your startup for you, but they can make a meaningful difference in how you manage the day-to-day. You’ll still be making decisions, leading your team, and navigating unexpected challenges, but you won’t be buried in spreadsheets or scrambling to track down critical financial information.

Some of these tools focus on cash flow, others on equity, payroll, or long-term planning. The key is choosing what aligns with how your business actually operates. Start with your most pressing need, build from there, and let the tools handle the heavy lifting so you can stay focused on sustainable growth.

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The post 10 Financial Tools Startup Founders Use to Scale Smarter in 2026 appeared first on StartupNation.

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