If you’ve ever wished for a cheek product that looks effortless yet actually stays put, there’s one formula that keeps showing up in conversations—and in shopping carts. In a recent survey of more than 400 NewBeauty readers,* we asked them to name their favorite beauty product of 2025. The clear standout among blush lovers? Rare Beauty Soft Pinch Liquid Blush.
Readers call the Selena Gomez–approved formula a game-changer for everyday makeup, especially for anyone who wants that natural-but-noticeable flush without any real effort or need for touchups.
Why It’s a Standout
Part of the appeal is the texture: Unlike powder blushes that can read chalky or creams that sit heavily on the skin, Soft Pinch glides right on and melts into skin before drying down to a soft satin finish that doesn’t budge.
“It’s creamy and easy to blend,” shared a 33 year-old reader. “A little goes a long way,” adds another, 38.
The staying power is another reason for the cult-level hype. Sephora lists more than 12,000 positive reviews, many from wearers who say it holds up through anything. One reviewer summed it up: “It blends beautifully and lasts all day on my skin. I want one in every shade!”
Soft Pinch comes in two finishes—radiant (11 shades) and matte (four shades)—making the formula easy to tailor to your makeup vibe. The range spans soft mauves, vivid berries, warm terracottas and those universal pinks that mimic a real flush.
The Bottom Line
It’s rare for a blush to achieve near-universal approval, but Soft Pinch manages to tick all the boxes: easy application, high payoff, impressive longevity and a shade range that works for everyone. For our readers—and thousands of reviewers online—it’s the one blush that earns a permanent spot in the makeup bag.
*Source: BeautyEngine Advanced Research, 2026