The pre release business for Akshay Kumar and Saif Ali Khan’s next big screen reunion is heating up fast, and the numbers are already doing the talking. Haiwaan, the Priyadarshan directed thriller, has now landed a major non theatrical deal that significantly cushions the film’s financial risk even before its release date is officially announced.
Latest Update: Sony Acquires Satellite, Digital And Music Rights For Rs 80 Crore
Box Office Worldwide has exclusively learned that Haiwaan’s non theatrical rights have been sold for Rs 80 crore, covering satellite, digital and music. The package has been picked up by Sony, which emerged as the highest bidder after multiple players showed interest in the film.
As per the information shared from within the deal, the rights sale has helped the makers recover more than 70 percent of their overall investment already. It is a significant early win for the project, especially in a market where big ticket films increasingly rely on strong ancillary revenue to balance production costs.
The same development also reinforces the strong trade value of Akshay Kumar in the non theatrical space, while also underlining the curiosity around his long awaited on screen reunion with Saif Ali Khan.
A tentative release window is being eyed for August 2026, with the film’s team said to be looking at a clean theatrical run and avoiding a crowded period.
Haiwaan: What We Know About The Film So Far
Haiwaan is directed by Priyadarshan and produced by KVN Productions. The film is positioned as a high concept thriller, and it brings Akshay Kumar and Saif Ali Khan together after their 2008 film Tashan. Mohanlal is confirmed to appear in a cameo, with Priyadarshan himself having spoken about Mohanlal being part of the film while keeping character details under wraps.
Akshay Kumar And Saif Ali Khan’s Recent And Upcoming Work
Akshay Kumar has remained a prolific presence on the big screen in recent years, with films like Khel Khel Mein (2024) among his notable recent releases. He also has Bhooth Bangla lined up as a theatrical release in 2026, reuniting with Priyadarshan again.
Saif Ali Khan was last seen in the Telugu action film Devara: Part 1 (2024), expanding his recent run of projects across languages. With Haiwaan positioned as a mainstream Hindi thriller backed by a strong director and an attention grabbing cast combination, the film shapes up as one of his key theatrical plays for 2026.
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