G2, one of the world’s leading entertainment and esports brands, today announces Skin.Club, a Counter-Strike-focused community platform, as the official skin partner for its Counter-Strike 2 (CS2) team, brought to life across team jerseys, content, and live experiences.
As part of the partnership, Skin.Club will feature on G2’s CS2 team jersey as an official partner, alongside prominent logo placement across G2’s social channels and integration within content series throughout the year. The collaboration will also include a series of in-person activations, extending beyond digital channels into live moments.
Building on its position as one of the most iconic teams in Counter-Strike, G2 continues to expand its presence across competitive play and fan-driven content, connecting with audiences through performance, personality, and culture. This next chapter, supported by partners like Skin.Club, brings fans closer to the action through new experiences.
With over 30 million fans worldwide, G2 has set the standard for innovative storytelling that blends esports, culture, and lifestyle, expanding into creative ventures including its sell-out anime collaboration with Solo Leveling, its own webtoon Red Aura, and partnerships with brands such as Red Bull and Herman Miller, as well as stepping into traditional sports through Gerard Piqué’s Kings League.
“Partnering with Skin.Club marks an exciting step forward for our G2 CS team,” said Alban Dechelotte, CEO of G2. “We’re always looking to work with brands that genuinely understand the Counter-Strike community, and Skin.Club brings both passion and innovation to the space. Together, we aim to create engaging experiences for fans while continuing to push the competitive ambitions of our roster.”
“At Skin.Club, we’re focused on creating experiences that bring the Counter-Strike community closer together,” said Dan Tar, CMO of Skin.Club. “Collaborating with G2 allows us to work alongside one of the most iconic teams in esports and deliver new ways for fans to engage. Drive, Love, Counter-Strike!”