If you’re on Verizon and using the YouTube Premium perk, a price bump is on the way. Starting May 13, Verizon YouTube Premium subscribers will pay $12 a month instead of $10. That’s a $2 increase with no new features and no changes to what you get.
The change follows YouTube’s broader price increase announced earlier this week, the second time YouTube has raised US prices since 2023. YouTube raised its Individual plan from $13.99 to $15.99 a month for all US subscribers, with existing customers seeing the change hit in their June billing cycle. Verizon updated its Plan Perks page shortly after with the same $2 bump on its discounted tier.
When Verizon first launched the perk in 2024, the $10 price represented about a 28% savings off the then-$13.99 direct rate. At $12 against the new $15.99 standard price, you’re saving roughly $4 a month. That’s a smaller percentage off, but still $48 a year back in your pocket.
What YouTube Premium Costs Now
For anyone keeping track, here’s where every US plan lands after the increase. The Individual plan is now $15.99 a month, up from $13.99. The Family plan jumped from $22.99 to $26.99, a $4 monthly increase. Premium Lite moved from $7.99 to $8.99. YouTube Music Premium also went up, from $10.99 to $11.99 a month. New subscribers are already on the new pricing. Existing subscribers will see the change in June.
YouTube last raised US prices in 2023, when the Individual plan went from $11.99 to $13.99. The company says the increase goes toward maintaining features and supporting creators on the platform.
If you’re a Verizon customer debating whether to keep the perk, $12 a month is still the cheapest way to get YouTube Premium in the US.