What if the MVP was just… a Google Doc?
I see first-gen founders make the same mistake, and it drives me wild.
They build something first and find out later…
Nobody wants it.
But even worse, no one will pay for it.
I see it over and over again. The butterflies we get when creating something new lead founders to build first, ask questions later. We get blindsided by the market, and by then it’s too late.
Luckily, the cycle can be broken.
I’ll walk you through the step-by-step of building real demand before you ever build a product.
But if you don’t avoid these mistakes first, none of that will matter.
This is probably the most expensive fairy tale in business history:
The lone genius who disappears into a garage, emerges with world-changing technology, and watches customers line up around the block.
It’s complete bs.