Apple’s only chance to survive AI is to admit they’re failing.
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Apple
I love Apple. Always have. They’re the only company that can make me drop a ridiculous amount of money on a phone, open the box, and feel like it’s a religious experience.
Their hardware is unmatched. Every time I pick up my iPhone or MacBook, I’m reminded why I buy into the ecosystem. It feels like the future in my hands.
Apple is not good at software anymore. Not really.
Once upon a time, macOS and iOS felt years ahead. These days? Apple’s software is three to five years behind everyone else. The iPhone hardware is the best on the planet, but the actual experience? It’s carried by polish, not innovation.
Nowhere is that more obvious than AI. It is so bad, that even Bloomberg is sensing it:
