I Made The Most Basic Business Mistake No One Talks About | by Ellen Frances | The Startup | Jun, 2025

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I walked out of a meeting with a business coach in 2014 with one piece of advice.

Stop wasting time.

It was a pretty simple, achievable goal, considering I wasn’t that far into building my then-website design business.

I didn’t need a business degree to stop wasting time.

As the coach suggested, I needed to find ways of being more efficient.

A few hours after my meeting ended, I found a list of time-saving programs for my business.

I purchased two project management apps, a social media scheduling software and outsourced part of my marketing to a virtual assistant.

They cost money, but I was saving time, so my investment would be worth it.

Right?

You can guess what happened.

I spent more money saving time than the money I was making. I had parts of my business on autopilot, but wasn’t earning enough to cover the costs of having more time.

I was rich in time. I was not rich in money.

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