Subhaan Nadiadwala Set For Grand Bollywood Launch With Aisi Deewangi Dekhi Nahin Kahin
In what has been touted as one of the most talked-about star launches of 2025, producer Sajid Nadiadwala is set to launch his son Subhaan Nadiadwala in a romantic drama, tentatively titled Aisi Deewangi Dekhi Nahin Kahin.
The film will begin production in November 2025, under the direction of Shashank Khaitan, who is known for Humpty Sharma Ki Dulhania and Dhadak.
A Nostalgic Nod To Bollywood Royalty
Aisi Deewangi Dekhi Nahin Kahin is a nod to the popular track from the 1992 film Deewana, which was Shah Rukh Khan’s first major film, along with co-star and Sajid Nadiadwala’s now-deceased wife Divya Bharti.
While the film’s title may be a passing homage, the importance of the name anchors Subhaan’s debut to a whole wealth of stardom and emotion.
“Though it is not locked yet, the working title is very much being used by the team,” said an insider on the crew.
“This is a really beautiful love story and the reference to Deewana adds another level of meaning to the film.”
An Intense Love Story With A Modern Sensibility
Industry chatter reveals the film will cover the theme of young love (with mega emotional stakes) — a space Shashank Khaitan has handled in the past.
Subhaan has apparently spent the last year in acting and physical prep, and there is even some industry buzz that a fresh face would be cast opposite him to get that raw romantic energy off the screen.
While no official announcement has been made yet, preparations are in full swing with pre-production underway at Nadiadwala Grandson Entertainment.
A Passionate Modern Rom-Com
Rumour has it, the film will depict young love with considerable stakes, a space in which director Shashank Khaitan‘s previous films have successfully occupied.
It is reported that Subhaan has been working hard over the past year, considering his acting and physical preparation. Reports from the industry also suggest that the film may cast an unknown opposite him in order to maintain raw romantic energy.
While nothing has yet been announced, it appears there are plans underway with preparations for the Nadiadwala Grandson Entertainment production in motion.
Why This Debut Matters
Subhaan’s entry into Bollywood comes with both expectations and nostalgia. Given the success of other star kids in recent years, all eyes are now on how this launch is strategised.
More importantly, this marks the continuation of a legacy that includes blockbuster producers, iconic actors, and a strong lineage of commercial storytelling.
Finally, for the diehard nostalgia fans of older Bollywood — will this film incorporate a reimagined version of the original song, or will it be another reimagining with a contemporary spin, a trend that has worked for films trying to capitalise on 90s nostalgia?
Box Office Worldwide Verdict
Launching a new talent comes with inherent risks, but when it comes from the house of Sajid Nadiadwala and is directed by a commercially talented person like Shashank Khaitan, we can see that the degree of risk is slightly escalated.
If the film retains its working title Aisi Deewangi Dekhi Nahin Kahin, it will not only be a film but also a complicated ode to love, legacy, and a time in cinema that won’t diminish.
With a young lead, a seasoned director, and subject matter that is filled with passion and nostalgia, an amazing opportunity has arisen for Subhaan Nadiadwala to break through with a big ticket to the star-making world.
Stay tuned with us for the latest news, Hindi box office news, Hollywood news, OTT news, the latest Bollywood news and the latest box office news.
Related
