Ashley Luxe x Hailee Steinfeld. Image source: Ashley
Ashley, North America’s largest furniture store brand, unveiled Ashley Luxe, a new standard of modern elegance designed to make luxurious living beautifully attainable. Rooted in the belief that exceptional design shouldn’t come with a premium price tag, Ashley Luxe brings together distinctive style, elevated materials, and refined craftsmanship. Academy Award–nominated actress, multi-platinum recording artist, and producer Hailee Steinfeld will serve as the face of the new line. Guided by her own modern aesthetic and love of home and design, Steinfeld naturally embodies the spirit of the collection — luxury made for everyday living.
Ashley Luxe Collections
Ashley Luxe debuts with five distinct collections: Bracken, Neo, Calden, Modero, and Whitehaven, each blending refined craftsmanship with liveable comfort. The collection is available to shop now, both online and in-store at Ashley locations nationwide.
Bracken: A grounded union of natural materials and structured silhouettes. Bracken exudes quiet character with modern designs softened by the warmth and versatility of a French oak finish.
Neo: A refined study in tone and texture. Neo carries timeless restraint in every piece, balancing tactile materials with graceful geometry to soften modern spaces.
Calden: Sophistication you can settle into. Calden is designed for lasting appeal with inviting textures and a sleek, low-profile silhouette that’s customizable to your lifestyle.
Modero: A modern spin on motion seating. Modero is tailored for today in every detail, with an adjustable recline that prioritizes comfort and an understated design that elevates your style.
Whitehaven: Comfort rich in character. Whitehaven is invitingly refined, enhancing contemporary design with gentle curves, deep seating, and modular capabilities to fit your lifestyle.
Ashley Elevates Its Legacy with Ashley Luxe
“Ashley Luxe represents an exciting expansion of how we serve our customers and elevate the home experience,” said Todd Wanek, President and CEO of Ashley. “Grounded in the quality, comfort, and value the Ashley brand is known for, this collection delivers a more elevated design expression, with craftsmanship and details that feel refined—while remaining within reach. By offering Ashley Luxe alongside our broader assortment, we’re creating more opportunity for customers to find pieces that reflect their personal style and the way they live.”
The launch is supported by a fashion-forward television spot that opens with Steinfeld searching her closet for something to wear, and finding nothing. Wandering through her penthouse apartment, she’s struck by the elevated look and feel of her Ashley Luxe furniture. Acting on impulse, she cuts into her Ashley Luxe Calden sectional and fashions a dramatic gown from the upholstery, bringing the brand’s “Live In Luxe” mantra to life. The spot will air on broadcast, CTV, streaming video, and Ashley’s owned channels.
“Design has always been part of my life. My mom is an interior designer, so home has always been a place of inspiration for me,” said Hailee Steinfeld. “With Ashley Luxe, every piece is designed to spark self-expression, giving you the freedom to be the artist of your own space with style that truly feels like home. The pieces feel beautiful and elevated while still being accessible, which made working with Ashley Luxe feel like a natural fit for me.”
Steinfeld and Ashley Luxe will continue their relationship with new activations and partnership extensions coming soon. For more information about Ashley Luxe and to shop the collection, visit ashleyfurniture.com/luxe and follow Ashley on social media.
About Ashley
Ashley is committed to being your trusted partner and style leader for the home. This commitment has made Ashley the largest furniture store brand in North America and one of the world’s best-selling home furnishing brands with more than 1,100 store locations in over 75 countries. Visit Ashley online at ashley.com. Connect on Instagram, Facebook, YouTube, and TikTok, and check out our design-focused boards on Pinterest.