7 Brand Moves For A Troubled Economy
uttu In October of 1980, The Conference Board (the business and economics organization focused on corporate governance, HR, business…
Branding
Shutterstock Unveils Bold New Identity and Future-Ready Creative Suite
0 0 Shutterstock, Inc. has unveiled its bold new visual identity and reintroduced itself as the essential, universal…
Brand Moves Must Stay Central To The Value Proposition
From all my years in research and consulting, I think I’ve learned a thing or two about marketing…
The Invisible Power Of Brand Consistency
A strategic take on consistency as a trust-building engine—beyond visuals, it’s about meaningful repetition to earn credibility. Consistency:…
RM of BTS Named Samsung Art TV Global Ambassador
0 0 Samsung Electronics has named RM of BTS as the global ambassador for Samsung Art TVs. A…
How Tesla’s Brand Image Shields Its Low Quality Issues
Let’s put the rhetoric and posturing aside for a moment. There is a brand issue with Tesla that…
Remarkable fundraising: Superlatives & extremes
Superlatives and extremes draw people in. The biggest, the smallest, the fastest, the longest-lasting — these claims don’t…
Building bonds: Trust in fundraising
What’s the difference between a fundraising campaign with momentum and one struggling to get going? There’s a good…
AI Smart Eyewear Powered by Android XR
0 0 At Google I/O 2025, the tech world was abuzz with excitement as Google, the industry giant,…
The World’s Chicest Cat, Choupette, Fronts Hublot’s Milestone Celebration
0 0 Choupette, the internet’s most celebrated feline, steps into an unexpected spotlight as the face of Hublot—a…