The Most Underutilized Competitive Advantage: Brand Culture
uttu The Seattle Seahawks won the Super Bowl, as we all know. Numerous video recaps of the game, a…
Branding
Taste Spring Early with Red Bull® Limited-Edition Cherry Sakura
Red Bull Spring Edition Cherry Sakura. Image source: Red Bull As winter fades and the first hints of…
The Brands That Stay Closest To Customer Problems Win
Decades ago, in the annals of advertising agency history, BBDO had an approach to creating winning communications. It…
M&S Launches Stoma-Friendly Underwear for Kids
Marks & Spencer (M&S) has set the bar high by becoming the UK’s first high street retailer to…
47% Prefer Story Over Discount, New Data Shows
Dizplai, the strategic growth partner for audience engagement, has released The Impulse Lab, a new research report revealing…
Revive, Reframe, Or Retire: The Strategic Choices For Memory Brands
I have a special spot in my heart for Memory Brands, because I have worked on so many…
Scarlett The Golden Scents: The Art of Intention
Three aromas, three intentions, one meaningful journey. This Ramadhan, Scarlett introduces a fragrance collection crafted to accompany moments…
The Hidden Risk Of A Strong Brand Halo
For years of working with organizations to refine and implement vision and core values, I’ve told the Johnson…
The New Look of D’Olive Olive Oil
In a market crowded with ornate labels, rustic clichés, and ambiguous claims, D’Olive’s packaging takes an entirely different…
Every Product Is A Mirror Of The Organization That Built It
In 1968, computer scientist Melvin Conway made an observation that’s been shaping how we understand teams and technology…