MOVA Z70 Pro Sets a New Standard for Clean with a Four-Step Self-Cleaning Mopping System
uttu MOVA Z70 Pro. Image source: MOVA Autonomous mopping systems have long been undermined by a fundamental issue: soiled…
Branding
Marketing Rarely Fails On Its Own
Marketing rarely fails on its own.It reveals where purpose is being treated as language, and where it’s being…
Laura Ashley Translates Its Iconic Prints into a New Fragrance Collection
Laura Ashley Parfum Collection. Image source: Nirvana Brands Iconic British brand Laura Ashley has partnered with fragrance company…
When Brands Market To Algorithms, Not People
When it comes to AI and jobs, Boston University law professor James Bessen defined the terms of the…
Shahi Exports Deploys Fibre52® Technology in World’s Largest Low-Impact Cotton Processing Initiative
Finished garments produced with Fibre52® technology. Image source: Shahi Exports Shahi Exports, one of India’s largest apparel manufacturers…
Why Logo Management Is Not Brand Management
If you read The Wall Street Journal Magazine that accompanied the Saturday-Sunday Wall Street Journal this weekend, you…
Stella McCartney x H&M Is Back: A 20‑Year Milestone Collaboration
Stella McCartney H&M. Image source: H&M H&M has unveiled every look from its forthcoming Stella McCartney x H&M…
Kane Footwear Signs Landmark Deal with NFL Star
Kane Footwear teams up with Houston Texans defensive end Will Anderson Jr. in its inaugural professional sports endorsement.…
EDEKA and Royal A‑ware Announce Strategic Partnership for Scientific Research
German retailer EDEKA is launching the next phase of a new climate protection project in the milk supply…
Wall’s Kicks Off Ice Cream Season with ‘LickScrolling’ Social Media Campaign
Wall’s LickScrolling campaign. Image source: Wall’s/Le Pub Wall’s has unveiled the UK launch of its LickScrolling campaign to…