Married at 28, divorcing at 29 — how I learned to own the narrative
uttu At 28, I thought I was building the life I’d always dreamed of. I got engaged, shared it…
Marketing
Best practices for answer engine optimization (AEO) marketing teams can’t ignore
A few months back, I was having a bit of a professional identity crisis. And it’s all thanks…
3 Custom GPTs That Make You More Money and Free Your Time
Custom GPTs don’t just save you time, they can actually make you money. People say that custom GPTs…
What drives revenue growth (and what doesn’t)
TL;DR: Machine learning in email marketing uses algorithms to personalize content, optimize send times, and predict customer behavior…
How to Use Chrome to View a Website as Googlebot
Using a dedicated Googlebot browser simplifies technical SEO audits and improves the accuracy of your results. Here’s why:…
Driving Predictable Recurring Revenue With Customer-Led Growth
Are you struggling with scattershot marketing strategies? Wondering how to build sustainable growth that doesn’t rely on constant…
Why brands should stop overlooking their most powerful influencers: customers
Every January, I sit down to write my predictions for the year ahead in social media and consumer…
A framework for stellar AI-era growth
Something’s been throwing marketers for a loop lately. (Eye-roll level pun very much intended.)
Here’s exactly how the HubSpot blog team uses AI
I’m going to be real with you: I’m exhausted. We blinked, and it felt like everything was run…
Content marketing vs inbound marketing (& why they both still matter)
If there’s one thing I’ve learned in years as a marketer, it’s that understanding the key distinctions of…