Courteney Cox just gave fans a behind-the-scenes look at her beauty routine via Instagram over the weekend, and her glowing complexion has everyone talking. During the down-to-earth GRWM, the Friends alum revealed one beauty staple she can’t live without: MAKE Beauty’s Skin Mimetic Concealer ($28)—her trusted “one-stop shop” for flawless, natural-looking skin.
As the second step in her skin-care and makeup routine, Cox uses the Skin Mimetic Concealer not only as a classic concealer, but also as a lightweight foundation alternative. “It gives me that perfect coverage without feeling heavy,” she shared in the video, adding that she loves how it melts into her skin for a radiant, barely-there finish.
Cox joins a growing list of celebrities who’ve fallen in love with the multitasking formula. Hailey Bieber, for instance, has been singing its praises since 2023, regularly showing off the product’s skin-perfecting powers on social media.
Why Everyone Is Obsessed With MAKE Beauty’s Skin Mimetic Concealer
Designed to do more than just cover up imperfections, this cult-favorite concealer is packed with skin-loving ingredients like red algae and adenosine to hydrate, soothe and smooth the skin throughout the day. Its skin-mimicking pigments adapt to skin’s tone and texture for a seamless, second-skin finish that enhances—rather than masks—your complexion.

With buildable, medium coverage for customizable wear, the radiant finish is ultra-lightweight (never cakey) and layers beautifully for spot-concealing, highlighting, contouring, or, as Cox suggests, even replacing foundation. It’s also available in 20 shades to suit a wide range of skin tones.
Whether you’re aiming for a fresh-faced, no-makeup look or need a reliable base that lasts all day, the Skin Mimetic Concealer promises to be your new beauty bag essential.