Every BI engineer has been there. You spend weeks crafting the perfect dashboard, KPIs are front and center, filters are flexible, and visuals are clean enough to present to the board. But months later, you discover that no one is actually using it. Not because it’s broken, but because it doesn’t drive action.
This isn’t an isolated issue, it’s a systemic one. Somewhere between clean datasets and elegant dashboards, the *why* behind the data gets lost. Business Intelligence, in its current form, often stops at the surface: build reports, refresh data, and move on. But visuals aren’t enough. What matters is decision utility, the actual ability of a data asset to influence strategy, fix problems, or trigger workflows.