BUSINESS
To use AI efficiently in your business, ignore half of its advice
If you scroll through your feed right now, you’d think that AI has already taken over the world and we’re just left picking up whatever gets left behind.
Tools like ChatGPT, Midjourney, and countless “AI for your business” apps promise to handle your marketing, your content, your design, your outreach, your analytics. In other words, basically everything except making your morning coffee (although, give it some time).
Don’t get me wrong, there’s definitely some real opportunities here. But there’s also a dangerous trap for anyone who is currently running or planning to run a side hustle:
the belief that if you just hand over your entire process to AI, you’ll end up with a slick, high-performing, 24/7 money machine.
In reality, that’s precisely how you end up with a generic, soulless business that looks exactly like everyone else’s, and often stops working as well as it did before.
There is most certainly a place for AI in your side business idea, but handing it the keys to everything is going to make things worse. If you want to make AI…