Wed. Aug 6th, 2025

Escape the Earn–Burn–Recover Loop | by Keith Weaver | The Startup | Aug, 2025

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BUSINESS

High income is meaningless without energy and strategy

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Credits: Author

It starts with a goal.

You want to make more money. You want to retire early, you want freedom. So you hustle — hard. You grind through long days, say yes to everything, and tell yourself it’s temporary.

“I just need to push through a little longer…”

Until your body starts whispering. Then screaming. Your motivation vanishes, your sleep breaks, your inbox becomes unbearable — and you finally crash.

Welcome to the Earn–Burn–Recover Loop: a toxic cycle where you trade your energy for income, burn out, retreat to “recover,” and then jump back in again. Though it sometimes feels like progress, it is nothing more than a feedback loop that keeps you miserable.

And if you’re a freelancer, solopreneur, or self-employed knowledge worker, this loop is alarmingly easy to fall into — because no one’s stopping you. You’re your own boss. Which often means you’re your own worst employee.

But here’s the truth that most of hustle culture avoids: the wealth that you build is meaningless if you are too tired to enjoy it.

This article will help you break the loop, rethink the way you work, and build…

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