In this special edition of the EU-Startups Podcast, the editorial team behind EU-Startups, Antonio Escárzaga – Head of Content & David Cendón García – News Editor, explore the evolving world of startup media.
From the rise of AI-generated content and the enduring value of traditional journalism to what really makes a startup story stand out in today’s crowded feed, this episode offers a backstage pass to how media works and how it is rapidly changing. Whether you’re a founder, marketer, or simply startup-curious, you’ll find valuable insights into what matters most in startup storytelling.
Video version of episode 127:
Audio version of episode 127:
Key Takeaways:
- AI is transforming how content is created and optimised for search engines.
- Traditional media remains crucial for curating and contextualising the news.
- Startups should tie their stories to current events to increase relevance.
- Overhyped pitches can backfire. Authenticity resonates more.
- Knowing your audience and understanding what content engages them is essential.