Stop selling time and skill; Sell desired results
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For 4 years, I struggled to make more than $10,000 directly from my services.
I tried everything.
- Raising my rates.
- Working longer hours.
But increasing my rates had a ceiling.
And there are only 24 hours in a day.
No matter what I did, my income never reflected my effort.
I kept thinking, “Maybe I just need more clients.”
But deep down, I knew that wasn’t the issue.
It wasn’t until this year that everything clicked.
I hired a coach… and within one conversation, she called me out.
“You don’t have a clear offer,” she said. “You’re selling your skills, not a transformation.”
That insight changed my financial trajectory.
I realized my real problem wasn’t effort — it was clarity.
My skills were valuable, but my offer was vague.
So I couldn’t charge my actual worth.