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How Your Small Team Can Outpace Tech Giants in 18 Months | by Divad Sanders | The Startup | Aug, 2025

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We don’t get many windows like this.

Maybe once a decade, the ground shifts under everyone’s feet.

A rare moment where speed beats size and legacy brands stumble. Where market share is less about resources and more about vision and courage.

I realized we’re in that window now.

But it’s not going to stay open for long. It never does.

These billion-dollar incumbents are still “integrating AI” the same way Blockbuster once “experimented” with streaming. Cautiously, slowly, and with all the urgency of a company that hasn’t looked up in 10 years.

They’re tangled in approval loops and legacy software.

You’re not.

This isn’t another “tech wave” or a random AI trend cycle.

This is a paradigm shift, like the dawn of the internet or the rise of the smartphone. And in paradigm shifts, fast movers win big.

Think back.

It wasn’t Microsoft that built Instagram.

By uttu

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