I walked out of a meeting with a business coach in 2014 with one piece of advice.
Stop wasting time.
It was a pretty simple, achievable goal, considering I wasn’t that far into building my then-website design business.
I didn’t need a business degree to stop wasting time.
As the coach suggested, I needed to find ways of being more efficient.
A few hours after my meeting ended, I found a list of time-saving programs for my business.
I purchased two project management apps, a social media scheduling software and outsourced part of my marketing to a virtual assistant.
They cost money, but I was saving time, so my investment would be worth it.
Right?
You can guess what happened.
I spent more money saving time than the money I was making. I had parts of my business on autopilot, but wasn’t earning enough to cover the costs of having more time.
I was rich in time. I was not rich in money.