Spoiler: Most made my copy prettier — only one made it profitable.
I don’t care how shiny a tool looks on LinkedIn.
If it doesn’t move product, it’s useless to me.
That’s the filter I’ve had to adopt running marketing for a top-selling men’s grooming brand in Asia.
Every week, some founder, consultant, or LinkedIn guru is screaming about “the AI tool that will change everything.”
But most of them have never had to sit in my seat — where a campaign either sells or it doesn’t.
There’s no room for theory when your revenue target is staring you in the face.
So I did what most marketers don’t bother to do: I ran the tools through a real test.
Five of the most-hyped AI apps.
Thirty days.
Same brand. Same products. Same market.
No handwaving about “efficiency” or “creativity.”
The only metric that mattered: did it bring in money?
Here’s what happened when I put them to work: