Nothing’s growth as a tech brand has pretty much continued on a fairly straightforward trajectory, and the company recently opened its first Indian retail location in Bengaluru yesterday, February 14. The opening was also attended by Nothing chief Carl Pei, as well as more than a thousand fans and tech enthusiasts.
The new store is built into a massive 5,032-square-foot area with two floors, and features a dedicated “personalization zone,” allowing customers to physically customize their Nothing products on-site. As expected, the store’s aesthetic matches Nothing’s overall design language, which has long been its signature look for all of its products.
The store’s layout also includes a community hangout zone, an in-house coffee shop, and a dedicated studio space designed for creators to film unboxings and hands-on content.
That being said, Nothing’s Bengaluru branch marks a big step towards the company’s global expansion, with its first-ever store located in Soho, London. Nothing adds that it plans to establish branches in New York and Japan as well.