CANNES, FRANCE – MAY 11: Bella Hadid attends the premiere of ‘Ash Is Purest White’ during the 71st Cannes Film Festival in Cannes, France on May 11, 2018.
Prada Beauty unveils its first blush, Touch—a cream-to-powder innovation designed with a sensorial texture and a sleek, stackable format for effortless use on the go.
Prada Beauty continues to broaden its presence season after season, and its latest launch introduces Prada Touch, the brand’s first blush, bringing a fresh addition for beauty enthusiasts worldwide. This release signals another milestone for Prada’s beauty division, building on the introduction of its Prada Color and Skin makeup and skincare collections in 2024.
In addition, the launch also marks the debut of Bella Hadid as the brand’s first Global Beauty Ambassador, with the model set to front the campaign for the new product. The upcoming Prada Touch campaign featuring Hadid will focus on the blush’s tactile application and versatility, showing how a simple gesture can bring together innovation and creativity.
With Prada Touch, Prada introduces an eight-shade cream-to-powder blush collection made for easy application and buildable colour. The formula starts as a creamy balm and melts into the skin, then sets into a soft matte powder finish. By combining the blendability of a cream with the lasting wear of a powder, it gives a natural-looking flush that stays fresh for up to 12 hours without needing touch-ups.
The blush also goes beyond colour, offering skincare benefits as part of the formula. Infused with raspberry extract, it helps keep skin moisturised, boost radiance, smooth texture, and softly blur imperfections.
Not only that, with Prada Touch and Bella Hadid on board—who shared her excitement on Instagram Stories, calling it “THIS IS ABSOLUTELY POSITIVELY INSANE! ❤️🔥”—Prada Beauty continues to strengthen its place in the industry through a focus on experimentation and high-performance formulas.
As Prada Beauty broadens its offering, Prada Touch feels like a natural next step—one that brings together colour, skincare, and texture in a format designed for everyday use. The launch not only introduces a new product category for the brand, but also reinforces its interest in beauty as a space for experimentation, where performance and creative direction carry equal weight. Paired with Bella Hadid’s debut as Global Beauty Ambassador, it marks another moment in Prada’s steady expansion within the category.