If you actually meaningfully upgrade a device over its predecessors, a lot of people will want it – who knew? This is the lesson Samsung has now learned with the Galaxy Z Fold7.
After many years of coasting by and allowing Chinese foldables to beat its top of the line offering in a lot of areas, Samsung actually tried this year with the Fold7 – and succeeded. The company has now announced that the phone has broken the pre-order record in the US.
Samsung Galaxy Z Fold7
Samsung has seen the highest number of pre-orders ever for a book-style foldable. Pre-orders jumped more than 25% over last year overall, while carrier partners saw an even more massive 60% jump cumulatively for the Fold7 and Flip7.
The duo became available last week, and in the first week of availability orders have continued to outpace the previous generation by more than 25% combined. The Fold7 is actually outperforming its predecessor by nearly 50%.
Samsung Galaxy Z Flip7
Interestingly, the Blue Shadow colorway made up nearly half of the Fold7’s pre-orders, which proves to Samsung that people don’t just want black and silver foldables. As for the Flip7, the Coral Red colorway has exceeded expectations, making up 25% of pre-orders. These color trends “are remaining steady through the first week of availability”, Samsung says.
If you’re interested to find out more about Samsung’s latest high-end foldables, take a look at our review of the Fold7 and our review of the Flip7.