Multiple top-selling items saw a high week-on-week growth, reflecting accelerated purchasing patterns during Ramadan.
talabat, the leading on-demand online ordering and delivery platform in the MENA region, recorded strong demand for its grocery and retail business, with talabat mart -— its online grocery service — reaching an all-time high during Ramadan.
Compared to the previous month, talabat mart saw:
- 12% increase in total orders month-on-month
- 10% growth in average basket size
- Peak order volume recorded between (2pm – 5pm), reflecting last-minute Iftar preparations
The surge reflects clear shifts in shopping behaviour during Ramadan, with customers increasingly turning to on-demand grocery delivery for convenience, time savings, and last-minute Iftar preparations.
Standout Categories
Early data highlights strong demand across key Ramadan staples, including:
- Ready-to-cook meal ingredients
- Dates & traditional sweets
- Beverages & juices
Multiple top-selling items saw a high week-on-week growth, reflecting accelerated purchasing patterns during Ramadan.
“Ramadan reshapes daily routines, and we see that immediately in customer behavior,” said Ali Amjad, General Manager talabat mart. “This record reflects how customers are increasingly relying on talabat mart for both planned and last-minute needs throughout Ramadan.”
A structural shift
The data reinforces the growing role of quick commerce during high-demand seasonal moments.
As households balance preparation, family gatherings, and work schedules, convenience and speed become critical drivers.