During my eight years working in agile product development, I have watched sprints move quickly while real understanding of user problems lagged. Backlogs fill with paraphrased feedback. Interview notes sit in shared folders collecting dust. Teams make decisions based on partial memories of what users actually said. Even when the code is clean, those habits slow delivery and make it harder to build software that genuinely helps people.
AI is becoming part of the everyday toolkit for developers and UX researchers alike. As stated in an analysis by McKinsey, UX research with AI can improve both speed (by 57%) and quality (by 79%) when teams redesign their product development lifecycles around it, unlocking more user value.