Tue. Aug 5th, 2025

Zohran Mamdani’s Social Media Triumph

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Zohran Mamdani, who won the Democratic primary for mayor of New York City, attends an endorsement event from the union DC 37 on July 15, 2025.

Zohran Mamdani, who won the Democratic primary for mayor of New York City, attends an endorsement event from the union DC 37 on July 15, 2025.

(Spencer Platt / Getty Images)

Writing in The New Republic, Greg Sargent called attention to Zohran Mamdani’s highly effective media strategy, which has allowed him to reach many voters that have been drifting away from the Democratic Party, especially young people and immigrants. In punchy, short videos, Mamdani has offered an optimistic message that celebrates big city life and diversity while showing how government policies can help make life better.

I talked to Greg about the lessons of the Mamdani campaign. We also talked about strategies for investigating the Jeffrey Epstein scandal, a subject he wrote about here.

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Jeet Heer



Jeet Heer is a national affairs correspondent for The Nation and host of the weekly Nation podcast, The Time of Monsters. He also pens the monthly column “Morbid Symptoms.” The author of In Love with Art: Francoise Mouly’s Adventures in Comics with Art Spiegelman (2013) and Sweet Lechery: Reviews, Essays and Profiles (2014), Heer has written for numerous publications, including The New Yorker, The Paris Review, Virginia Quarterly Review, The American Prospect, The GuardianThe New Republic, and The Boston Globe.



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