There’s an all-out market battle in-store and online between wet cat treat brands. Delectables® soars to the top by unapologetically embracing cat culture on social media and shows no signs of stopping.
Cat ownership in the U.S. has reached a record high, with nearly 49 million households now welcoming at least one feline. Multi‑cat households, particularly those with three or more cats are increasingly common. Millennials currently make up the largest segment of cat parents, while Gen Z stands out as the fastest‑growing group.
As cat ownership evolves, so do expectations. Today’s cat parents are gravitating toward fun, interactive, and health‑forward experiences that help deepen the bond with their feline companions.
Against this backdrop of growth and engagement, Delectables enters a defining moment, earning official recognition as the #1 wet cat treat brand in the world.
The achievement is supported by the market intelligence company, Euromonitor International (in terms of retail value sales in 2025, based on the custom research conducted in December 2025 – February 2026).
“Deliciously De-Lick-able Delectables”
Delectables won the honour after a comprehensive review, demonstrating their leadership and dominance–a tongue-twisting craze known as “Deliciously De-Lick-able Delectables”–across the globe. The brand boasts over a decade of delighting cats of all shapes and sizes. The product portfolio includes Delectables Squeeze Up, Delectables Lickable Spoon, and Delectables Lickable Treat. These items encompass 6 unique textures, specialty formulations for kittens /adults/seniors, as well as popular non-seafood and real catnip lines.
Most notably, Delectables can be credited for igniting the growth trajectory of the wet cat treat segment within the U.S. It’s a segment that’s now responsible for ~45% of overall cat treat sales.
The worldwide presence of Delectables is reinforced by the brand’s recent expansions in Mexico and Australia
“This number one global ranking is reflective of Delectables’ steadfast commitment to delivering outstanding product quality and game-changing innovation,” explains Delectables Director of Marketing Jack Jensen. “We are incredibly proud of all that the Delectables brand has accomplished in 10 short years, but we also know we are only at the beginning of unlocking this brand and category’s full potential – and we can’t wait to continue our work delighting cats with Deliciously De-Lick-able Delectables treats.”
The U.S. cat treat market is projected to rise from ~$1.1 billion to ~$1.6 billion by 2030
The milestone comes on the heels of the “Always Up For a Delectables Squeeze Up” contest, which invited the cat community to submit videos of their furry companions going up for a Delectables Squeeze Up, a universal experience that cat owners know all too well. Grand winners received a one-year supply of Delectables treats along with a feature in the latest Delectables Squeeze Up commercial. The endeavour garnered 200+ pieces of UGC, 9M+ organic influencer views, and 8M+ potential reach. Paid, owned, and earned media initiatives were run by the advertising agency of record, Cutwater. Further continuations/evolutions of the activation are currently in the works and under wraps.
According to Graham Gilbert, Vice President of Consulting at Euromonitor International, “Euromonitor International is proud to recognize Delectables as the #1 wet cat treat brand in the world by retail sales in 2025. Wet cat treats are a fast-growing category in markets around the world, and Delectables has demonstrated a strong record in building their reputation. As a leading provider of global market intelligence, we partner with many of the world’s top companies and brands to help build their business and showcase their accomplishments. We are excited to see how Delectables will continue to push forward in this dynamic and competitive industry.”
Cat parents can engage with the world’s #1 wet cat treat brand by following @delectablescattreats and joining the Delectables Insiders Program.