This Gujarat-based startup streamlines IoT adoption with a scalable cloud backend tailored for OEMs and smart devices.
Anedya, a deep-tech startup founded by Chinmaya Mahanta and Markand P. Pathak, operates in the Internet of Things (IoT) domain, offering a specialised cloud platform designed to streamline and accelerate IoT adoption for original equipment manufacturers (OEMs). The company focuses on the cloud layer, delivering a plug-and-play backend that connects smart devices to end-user interfaces.
“Our solution eliminates the need for OEMs to build complex cloud infrastructure from scratch, reducing development time by six to seven months and removing the need to hire dedicated cloud engineers. We provide backend as Infrastructure-as-a-Service (IaaS), purpose-built for IoT applications,” explains Chinmaya.
The primary users of Anedya’s services are OEMs that manufacture devices such as smart water purifiers, electric vehicles, smart home products, industrial equipment, and cold storage systems. When these manufacturers aim to add smart features—like monitoring water quality or enabling remote operation—Anedya facilitates the transformation.
Markand explains that the process typically involves three core components: hardware equipped with Wi-Fi or GSM-based chips, Anedya’s cloud backend, and a mobile or web application for the end-user. “Our platform ensures seamless integration between the hardware and the app, enabling reliable data communication, efficient device management, and robust control capabilities,” he adds.
Any IoT-capable hardware can be used with Anedya’s services. “We support such applications by offering hardware-facing protocols like MQTT and HTTPS, and we provide SDKs compatible with popular microcontroller platforms such as ESP32 and STM32,” says Markand. He adds that the open source SDKs enable firmware developers to implement essential logic with minimal setup.
Chinmaya shares that ‘Anedya’ is a Sanskrit word meaning infinity, reflecting the company’s vision of managing millions of devices and billions of data points with scalability and efficiency.
The startup operates from its headquarters in Ahmedabad, Gujarat, with a compact team of eight professionals, including backend developers and embedded engineers. Their infrastructure includes a basic electronics lab with a primary focus on software development and cloud architecture. All core technologies and innovations have been developed in-house, including a proprietary MQTT broker that handles millions of concurrent device connections, a custom database optimised for IoT data called the Value Store, and a comprehensive over-the-air (OTA) update mechanism.
Anedya places strong emphasis on IoT security. To enhance safety, the platform restricts non-TLS/unencrypted connections and enforces the latest TLS standards on all connected devices. It is designed to enable IoT applications to automatically follow best security practices, requiring no additional effort from developers. Furthermore, Anedya manages its own public key infrastructure (PKI) chains to issue and control device certificates—an advantage over relying on third-party certification services, which are often costlier and not optimised for IoT environments. Users can also import and manage their certificate chains directly within the platform.
According to Chinmaya, Anedya simplifies device provisioning with a flexible range of options. Devices can be pre-registered by manufacturers, auto-register upon activation, or connect via user-friendly interfaces, such as Wi-Fi hotspots and smart assistants. The system maintains a persistent connection until the device is explicitly reset or replaced.
Anedya also streamlines IoT device management through its comprehensive OTA update solution, a critical need in modern IoT environments. The system goes beyond firmware updates, supporting efficient and secure deployment of executables, media, and zip archives across thousands of devices. Key features include asset versioning, targeted rollouts, phased deployments, automatic aborts with rollback, and complete lifecycle tracking from deployment to installation.
The platform has already been successfully deployed across multiple industries. More than ten use cases have been built using Anedya’s stack, and over 25,000 IoT devices are currently running. Notable applications include smart streetlight management, cold rooms, connected vehicles, industrial automation, medical devices, smart agriculture, and drone telematics.
Markand notes that Anedya generates revenue primarily from B2B clients through a pay-as-you-go model, with no upfront or subscription fees. Charges are based on actual usage, specifically, the number of connected devices, data storage, queries, and commands, tailored to each use case. On average, the cost per device ranges from ₹10 to ₹200 per year, depending on the specific application.
To support early-stage adoption, especially by students and startups, Anedya offers 100 free lifetime devices and $50 in evaluation credits. Thousands of students have used the platform to build academic or hobbyist IoT models. “We want to reach a million students with our Made-in-India IoT platform,” says Chinmaya.
