Why 2026 is a Defining Moment for Mother and Baby Brands Worldwide
uttu A breakthrough year for parents, defined by the debut of the Maternalis Edition Awards The global mother and…
Branding
Heritage Brand Strategy: Four Types, Four Distinct Strategies
Today, heritage brands occupy a difficult position. Squeezed between private label that sets value and insurgent brands that…
Herbalife Announces Major Boost as Cristiano Ronaldo Buys 10% Stake in Pro2col™
Cristiano Ronaldo acquired a 10% equity interest in HBL Pro2col Software, LLC, an indirect wholly-owned subsidiary of Herbalife.…
The CEO Must Be The CMO
There is no shortage of criticism of marketing organizations. The declining length of tenure of Chief Marketing Officers…
Celebrate the Ramadan Spirit with IKEA’s GOKVÄLLÅ Collection
Crafted to capture the true spirit of Ramadan, IKEA brings the GOKVÄLLÅ collection into your home. Each piece…
Amazon Logo Evolution Explained: From 1995 to 2025
The Amazon logo is one of the most recognisable symbols in the world today, but its journey began…
The Filipino Choice for Vitamin D
It’s no secret that FERN‑D has become a household name in the Philippines. As one of the most…
The Future Of Brand Creativity Belongs To The Small And Reckless
Let’s stop pretending this AI rush is brave. It isn’t. It’s terrified. Across marketing holding companies, executives are…
2025 World Branding Awards Ceremony Makes Historic Japan Debut
The global branding community converged on the cultural heart of Japan this past November as the 20th Edition…
AirAsia X Expands Global Footprint with New KL-Bahrain-London Service
AirAsiaX (AAX) Berhad celebrated a monumental milestone in the airline’s global expansion strategy with the announcement of two…