Inside LG x will.i.am’s Xboom Buds Plus & Buds Lite
uttu In a world where brand partnerships often feel forgotten just as quickly, LG Electronics and will.i.am keep proving…
Branding
Hublot Taps BTS’s Jung Kook to Lead a New Era of ‘Fusion’
Hublot announces Jung Kook as new global Ambassador. Image source: Hublot In a significant bridge between luxury horology…
How To Restore An Iconic Brand
When an iconic brand begins to fade, the decline is rarely dramatic. In iconic brands, financial performance often…
Teyana Taylor Set to Drop Her Own Air Jordan 3
Teyana Taylor and Jordan Brand have started teasing their upcoming “Concrete Rose” collab, marking her first Jumpman release…
Why Impact Drives Campaign Storytelling
Most nonprofits know how to tell their mission story. The mission shows up in brochures, websites, and donor…
Chunghwa Telecom Posts Record High January Revenue of NT$20.41 Billion
Chunghwa Telecom Co., Ltd. has announced its unaudited consolidated operating results for January 2026, marking a historic start…
The Most Insightful Economic Metric For Tracking Consumers
I am occasionally asked which metric I consider best for tracking consumers. There’s no hesitation with my answer.…
Raffles Hotels & Resorts Debuts Its First Ready-to-Wear Collection
A look from Raffles’ “The Butler Did It” collection. Image source: Raffles via WWD Raffles Hotels & Resorts…
Leading Brands Win On Consumer-Perceived Value
Recent brand news is full of brand value chatter. Chatter, not serious discussions. Why? Brand executives still seem…
Maybank Launches Five-Year ROAR30 Strategy to Drive Sustainable Growth
From left to right, Dr. Siew Chan Cheong, Group Chief Strategy & Transformation Officer; En. Shafiq Abdul Jabbar,…