MCM Turns 50 with Bold New Identity
uttu Once a jet-set accessory and then a hip-hop icon, MCM marks its 50th anniversary by looking ahead. This…
Branding
Kipling x Smiley® Unveil SS26 Capsule: Spreading Happiness Worldwide
Seoul Lap Yellow Fun Ball and Spontaneous S Yellow Fun Black. Image source: Kipling/Smiley® Kipling has unveiled a…
The Resurgence Of Brand Loyalty
Amazing about face. In a world where deals and promotions abound, where “conquesting and conquering” customers has become…
Mazda Premieres CX‑5 in a Genre‑Bending Five‑Film Campaign
5 Sides of the All-New CX-5. Image source: Mazda North American Operations Mazda has unveiled the trailer for…
WeShop Debuts “Shopping Starts Here” Across the UK Market
WeShop Holdings Limited, the world’s first community-owned social commerce platform, has officially launched its new “Shopping Starts Here”…
When Website Performance Becomes Marketing’s Weakest Link
Marketing teams have become exceptionally sophisticated at acquiring traffic. Media efficiency improves each year. Creative testing is constant.…
When Website Performance Becomes Marketing’s Weakest Link
Marketing teams have become exceptionally sophisticated at acquiring traffic. Media efficiency improves each year. Creative testing is constant.…
The Kraft Heinz Pause: Financial Strategy Or Brand Strategy?
Kraft Heinz is having another “brand-wagon moment.” Its new CEO, Steve Cahillane, announced that the organization would be…
How Your Campaign Name Serves as Your North Star
Every great campaign has a theme name that’s more than a mere tagline or headline. The name is…
When Clickbait Becomes a Lesson
At a time when artificial intelligence (AI) has become fraudsters’ favourite tool, Visa and its agency Marcel have…