KPI dashboards & how to use them in your marketing
uttu I’ll never forget the first time someone asked me for a marketing performance update. I had six messy…
Marketing
Why you shouldn’t buy Instagram followers (& what experts say to do instead)
You might know your Instagram content is good, but imagine how much better it will seem if it…
How I applied the 95-5 rule to build Gong’s brand from the ground up
When I stepped into my role as head of content at Gong, I didn’t come with a decade…
How one co-founder runs a zero-employee marketing agency with AI tools
Running a marketing agency used to mean juggling a small army of freelancers, risking missed deadlines, and spending…
What we know so far
SEO is changing. We’re entering a new era of search — the AI age — and with it…
OpenAI secretly launched a sales agent — here are the details
In February, OpenAI gave a two-minute demonstration at a private event in Tokyo. The demo didn’t stay quiet…
These AI workflows can 10X your marketing productivity [+ video]
Time is money in marketing, so why not use AI workflows to boost productivity? I spoke with some…
Turn customers into community members — how community transformed the Gymshark experience
My transformation from serving customers to nurturing a community didn’t happen overnight. It started with a crisis. Gymshark’s…
What you’re doing wrong in your marketing emails [according to an email expert]
One of the hardest parts of our three-lesson format is deciding what NOT to include, and a lot…
36 landing page examples + conversion secrets from HubSpot strategists
Pretty landing page examples are nice to look at, but let’s be real: You want yours to convert…