Third-world genius, first-world idiot [me].
Yes, I am schooled.
It is not what you are thinking. I am not impressed by the cutting-edge sales technique Sonam used to get more tourists. Not at all.
His techniques are unbelievably simple.
It involves small talk, lending a helping hand, and invitation extension. Nothing more.
Sonam has built a solid reputation as a hike guide on the back of these boring strategies. That said, boring is beautiful.
But that is not the point.
The point is… it works.
Rethinking what ‘captive audience’ means
Having a captive audience is key to a resilient sales pipeline.
I am saying this from my perspective as a software sales guy from the 1st World. It does not represent Sonam’s thinking. No matter.
I see how this opportunity presents itself in different forms wherever we are.
For instance, you have a captive audience…
- Up in the air — The only food trolley pushed around by the airline? You cannot escape. That is the…
