Business & Money Engines
You can’t make big money passively. But what about modest money?
No matter our interests or fields of work, we’ve inevitably come across a certain corner of the internet where we discovered the idea of passive income.
We’ve all seen the sales pages: Earn money while you sleep! Build a business that runs on autopilot! Escape the grind forever with just a laptop and WiFi!
It’s the dream that any 9-to-5 worker has. But is it real?
To get one thing straight before diving in, no passive business, in the real sense of the word, can earn big money unless some kind of astronomical luck is involved. For instance, a best-selling book or indie game without any marketing efforts, going viral purely due to word-of-mouth and momentum. However, discussing these cases is as productive as discussing lottery strategies.
The truth is, there are very few businesses that are truly passive. Even the ones that seem passive on the outside often rely on years of active work up front — building systems, cultivating an audience, or setting up products that sell themselves eventually.