Sun. May 17th, 2026

Cocktail 2 Promotions Begin Today As Maddock Rolls Out Audience Vote Between Two Songs, Shahid Kapoor, Kriti Sanon And Rashmika Mandanna Lead The Buzz

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Maddock has kicked off Cocktail 2 promotions today with a distinctly interactive play, and it signals that the film’s campaign will lean heavily into audience participation. Box Office Worldwide has exclusively learned that the makers are asking viewers to vote between two songs and decide which track should be released first, giving fans control over the opening beat of the film’s music campaign.

That is a smartly calibrated start for a title already carrying strong recall value. With Shahid Kapoor, Kriti Sanon and Rashmika Mandanna fronting the film, the makers are clearly using the soundtrack as the first conversation driver, while also turning the launch into a fan event rather than a standard announcement.

Maddock Opens Cocktail 2 Campaign With A Fan Vote

The latest development is simple but effective. Maddock’s promotional rollout begins with a public vote between two songs, and the winning track will be released first. The move instantly puts Cocktail 2 into the social media conversation and gives the campaign a youthful, music-first energy that fits the brand built by the original film.

Verified film listings identify Cocktail 2 as a Hindi romantic comedy-drama directed by Homi Adajania and backed by Maddock Films. Shahid Kapoor, Kriti Sanon and Rashmika Mandanna lead the cast, and the film is scheduled for a theatrical release on June 19, 2026. The title has been positioned as a spiritual successor to Cocktail, while telling a fresh story with a new set of characters.

Makers have also obtained censor certificate for song Tujhko which will be the next release or one option for audience to choose.

The promotional twist matters because music has always been central to how urban relationship dramas build early excitement. By making the audience choose the first drop, Maddock is creating immediate investment in the campaign and letting fan response shape the rollout itself. For a film built around romance, mood and star chemistry, that is a strong opening move.

In premise terms, Cocktail 2 is understood to explore modern relationships and emotional complications within a glossy, youthful setting. With Homi Adajania back in the director’s chair and Maddock mounting the film as a major 2026 theatrical release, the campaign now appears ready to accelerate from music to full-scale promotions.

Shahid Kapoor’S Recent And Upcoming Work

Shahid Kapoor’s recent releases include the series Farzi in 2023, the direct-to-digital film Bloody Daddy in 2023, the theatrical romantic comedy Teri Baaton Mein Aisa Uljha Jiya in 2024 with Kriti Sanon, and the 2025 film Deva. In 2026, he was also seen in O’Romeo, directed by Vishal Bhardwaj.

For Kriti Sanon, the last few years included Teri Baaton Mein Aisa Uljha Jiya, Crew, Do Patti, and Tere Ishk Mein, which released in 2025. Rashmika Mandanna’s recent screen slate includes The Girlfriend, Sikandar, Thamma in 2025, while Cocktail 2 stands among her major confirmed 2026 Hindi releases. Together, the trio gives Maddock a high-visibility ensemble just as the campaign begins to gather momentum.

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By uttu

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