Breast augmentation isn’t disappearing, but the “bigger is better” era definitely is. At The Aesthetic MEET 2026 in Boston, NewBeauty sat down with M. Bradley Calobrace, MD, Kriti Mohan, MD, M. Bradley Bengtson, MD and Chet Mays, MD for a candid conversation about how social media, celebrity influence and GLP-1 weight loss are reshaping breast surgery. From patients walking in asking for “Kylie Jenner implants” or “yoga breasts” to confusion around above-versus-below-the-muscle placement, the panel breaks down what’s actually true, what’s trending and why modern breast augmentation has become far more nuanced than picking a cup size. The surgeons also discuss how rapid weight loss is changing tissue quality, why breast lifts are surging and how newer implant technology and internal scaffolding are helping surgeons adapt to a completely different kind of patient.